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Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand.
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“Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest.”
World’s famous speakers
Hours of lectures and workshops
Days of web design insights
Conference to rule them all
Professor Political Science, UC San Diego
Vincent O’Malley is a professional historian and founding partner of the Wellington research consultancy HistoryWorks. He has published widely on New Zealand history, including the critically-acclaimed and best-selling works The Great War for New Zealand: Waikato 1800-2000 (2016) and The New Zealand Wars/Ngā Pakanga o Aotearoa (2019), along with Voices from the New Zealand Wars/He Reo nō ngā Pakanga o Aotearoa (2021), an Ockham New Zealand Book Awards finalist in 2022. With Professor Joanna Kidman, he is co-Principal Investigator on the Marsden Fund project ‘He Taonga te Wareware? Remembering and Forgetting Difficult Histories in Aotearoa/New Zealand’, a three-year study into how the nineteenth century New Zealand Wars have helped shape memory, identity and history. Along with Professor Kidman and other project members, in 2022 he co-authored Fragments from a Contested Past: Remembrance, Denial and New Zealand History.
Expert and international speaker in the field of strategy and marketing
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